Ten Ways to Improve Your Home Based Business Marketing Plan

By Mike S. Scott

To find a competitive edge and gain success in your home based business you need a solid marketing plan. Here are a couple of ways to do just that.

You will need a marketing plan or strategy to introduce your business to the consumer market. To create a buzz about your business and keep it in consumer minds. Buzz and familiarity will create demand for your goods.

If your successful with this then you are sure to reap the profits.

Simple enough?

I am always astonished when I come across a business owner who does not have even a simple plan to follow.

These ten option listed below should give you a starting point to a marketing plan. Use them to boost your sales today.

1. Research: You must know who are your best customers for your business, what do they purchase?, what is their income level?, what are their exact needs? Are they male or female? When do they make purchasing decisions? etc.

2. Target: Think of a unique angle or a niche to fill with your service. For example, there are hundreds of title search services in most communities. Here's an example, zero in on lawyers that only work foreclosures. Offering service they could not get for the same price. Or you might decide to open your title search service earlier and close later in the day than similar agencies for lawyers who work long hours.

3. Details: Write a detailed report of what you are offering. This will help guide you when you write classified ads or business sales letters.

4. The Competition: Find out who is marketing a similar service in your community. How much they charge and their unique selling point. Determine ways to stand out from them.

5. Mission: Statement Write a mission statement telling who you are and what you are about. Explain what you are selling and add your unique spin on your service.

6. Marketing: Idea How will you create demand for your product? By offering extra's, quality, performance, price. I always say under promise and over deliver to show your clients that you go the extra mile.

7. Price: How much will you charge. Will you charge less than the competition to attract new customers. Charge a similar price, but offer extra's. Or you could charge slightly more and provide better quality. .

8. Budgets: How much money will you invest in marketing your product: daily weekly monthly
9. Goals What income are you forecasting this week, next month or the year. How do you plan on reaching them?

10. Success: What methods will you use to measure a successful marketing plan? Reaching a predetermined income. Selling more than the competition. Satisfied Customers.

Since marketing efforts are ever changing you will need to measure your success over time to see if you are hitting your goals. If one marketing plan does not work then revise it until you find one that hits a home run.

Always strive to improve your marketing plan. If you would like to learn more about marketing you can go to the local library or even go on line to find articles that will help you to understand the ways in which marketing can help you to achieve your business goals.

Mike S. Scott is a title searcher and research provider for a number of clients. He has written articles to help educate and train people to become independent researchers. You can learn more at http://www.titlesearchtraining.com