Thursday, December 18, 2008

How to Manage a Home Business Website

By David Beesley

If you can spend a little more, consider a hosted service that allows you to build your site online. Some examples of this type of service include Yahoo! Small Business, StartLogic.com and Value Web, which offers affordable packages that include design, hosting and site maintenance. But it is suggested that owner of the company should be able to make his own website because the way he understands his needs no one else can.

Discover the purpose of your home business website. There are usually two primary purposes of a home business website:

The first purpose consists of educating potential and current customers about your home business and what services you have to offer.

The other reason for building a home business website is to sell your services or products to the public.

Search engine optimization of contents is like providing each page of your website a new looks, look of highly ranked web site. The basic rule of writing the body of your site is to make it easy and simple for web crawlers it includes the all instructions that what they do when they visit your website.

Now you are on the stage to write your ideas in the most flexible and powerful tool. The best tool for this purpose is HTML this is faultless and many web designers still use this tool for building sites.

After designing you needs a domain name, domain is the name and address of your website, rolled into one. Choosing a domain name can be tricky, as a huge number of domains, particularly the .com versions, are already reserved. So you'll need to check which of your preferred names are still available. And if you still want the same name as of your company then there are many other domains like .net, .org, etc you can register on them.

After you figure out the purpose of your site, this part should be easy to do. No matter what type of home business you are operating, keep your website professional and up to date. Decide what should be added to and featured on your home business website to keep it interesting and attractive for your clients.

Once you establish an account with a hosting service, they will provide you with instructions for uploading your website onto their server. This is usually accomplished with FTP utility software. Develop a schedule for building your home business website.

To effectively run your website, you cannot create a site or have it created and then ignore it. The internet is filled with other websites and you have to get yours out there if you hope to have visitors.

There are many different ways to get visitors to your business website; you can choose to use some of them or all of them. Content is always needed, and you should write or hire a writer to create some articles based on your home business keywords. These articles can then be submitted to your website, article directories and other places that will link back to your website.

Whatever route you choose, make sure that you or website helpers use techniques that will help your website. If you try to cheat to get your keywords to the top, your website will suffer as it can get removed from search engines such as Google.

David Beesley is a full time marketing consultant in Seattle. Check out this great Joint Ventures guide or the membership colussus that is Video Marketing guide.
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